31 Dec Branding & web design for entrepreneur coach: By Raquel Ruiz
Raquel contacted me because she wanted to start her business as entrepreneur coach and needed a brand and website.
After our first meeting I was super motivated, but when she shared with me her Pinterest board inspiration I fell in love. She lives in Cantabria, near the sea. It was the perfect metaphor for a coach specialized in helping you find your focus and right path for your business.
The whole concept of her branding was that she is like a lighthouse. As an entrepreneur myself, it was very easy for me to understand her target audience. When we feel lost it’s like when you navigate on the sea and lose track of the direction. The light is like a compass but at the same time motivates you to continue your journey and alerts you to not crash. That’s exactly what an entrepreneur coach can do, and that was exactly what we represented with her branding.
Here you can see part of her brand book design:
I created a series of icons and patterns that she can use in different elements of her branding.
We also designed a unique website for her project, which you can see live at www.byraquelruiz.com and here: