My biggest triumph after many mistakes
If you have been following me from the beginning of my freelance journey you already know that focus isn’t easy for me.
I decided I wanted to be a graphic designer when I was 15 and that’s been always my main job, but I’ve also “started” many other businesses during my creative journey.
Artisan soaps, pencil cases, hair accessories, bags & clutches, kimonos & other clothes, bow ties, woven wall hangings…
I am passionate about learning, especially when it involves working with my hands and creating new things. And that’s why I created Heartmade, to have a place where I could showcase all my creations.
But that was confusing for my audience and did not help my business to grow.
Although focusing is the key to success (and that’s what I teach in my free email course “Find Your Own Success”), my mistakes also taught me a lot:
Trying so many niches helped me grow personally and learn a lot about starting new businesses & selling online.
For instance, when I created my new line of purses I learned how to contact media to have free publicity and I got published in many magazines and blogs.
With my clothes collection, I had the opportunity to sell them in other shops and do showrooms.
With my watercolor paintings, I discovered the power & secrets of Instagram success.
So when back in September 2015 I wanted to start offering wedding invitations, I knew exactly what steps to do and what things I should avoid.
And that’s how Lovers Love Loving surpassed all my expectations.
I must say that we were an association of two at the beginning and that helped a lot to grow faster.
Personally, I was always having doubts about what to do with all my creations. Should I continue offering them all under the name of “Heartmade” or should I create different brands for each one?
With Lovers Love Loving I confirmed my suspicions: focus is always best.By focusing on one thing at a time, I don’t confuse my potential customers and I get consistent… Click To Tweet
This is a lit of the main benefits I get from focusing my business services:
1. It’s super easy for me to define my target and create thinking about them.
2. It’s not confusing. Everybody understands what’s Lovers Love Loving about.
3. It’s easier to have a strong branding.
4. I can focus on only one thing and don’t get distracted trying many different options or products.
And yes, all these benefits directly reflected in a growth of my income. By focusing on one thing at a time, I don’t confuse my potential customers and I get consistent with my work.
Focusing was my biggest triumph after many mistakes, and that’s why I applied the same concept to Heartmade. I deleted all about my handmade creations and now I just talk about branding, web design & online business success.
So, today I have two questions for you:
→ Do you think your brand is totally clear with what you do and what you offer?
→ Could you focus more to help your brand stand out and be remembered for its uniqueness?
Can’t wait to read your answers in the comments section!
Categorised in: Entrepreneur and Freelance Tips
This post was written by Claudia Orengo